A VIRTUAL DINING EXPERIENCE

Bravo and Uber Eats put fans in a phygical (physical and digital) space to enjoy an immersive dining experience at Vanderpump Rules’ SUR Virtual and get the meals/merch ordered in under an hour by Uber Eats in select cities for 48 hours.

Through this immersive experience, Bravo will create brand engagement and drive revenue 1 week before BravoCon and Uber Eats will create awareness of their new service that connects virtual restaurants using augmented reality experiences to in-person delivery (through the use of pop-up ghost kitchens - no real restaurants required).

CITIES:

  • New York City

  • Los Angeles

  • Miami

  • Salt Lake City

  • Atlanta

THE VIRTUAL EXPERIENCE
This special microsite will launch for a limited time. Fans will be able to experience a 360 augmented reality SUR restaurant where they can explore the decor at this new virtual restaurant, interact with cast AVATARS, and place food/drink orders (available in select cities.)

 

UBER EATS DELIVERY
Items available to order include food/drinks (featuring special items like the famous Goat Cheese Balls), limited edition Vanderpump Wines, t-shirts and more. All the orders will be received in under an hour via Uber Eats. Scan the QR code on the bag to unlock a special giveaway only available to those who place to enter to win a VIP ticket with hotel/flight to BravoCon.

The delivery will be made on Vanderpump Rules branded cars.

 

A/R SOCIAL
The immersive experience continues when the food arrives. When you scan the QR code that comes with your delivery, a mini augmented reality Lisa Vanderpump moves around the fan’s screen to tell a short story about the dishes they ordered. This short content can be saved and uploaded to the fan’s social media.