Marshalls’s x Winter House: Date Night
Marshalls came to us looking to connect with millennial women, in order to showcase their priorities: fall fashion, home decor, and skincare. Our solution was to leverage the very current and buzzy relationship status of one of Bravo's hottest couples, Lindsay Hubbard and Carl Radke of Bravo's Winter House. Lindsay and Carl were newly engaged, which we worked into our storyline along with other nods to fan favorite moments, in order to give a "wink" to Bravo viewers and generate maximum engagement in social media. Creative was well received, with overwhelmingly positive fan sentiment.
ROLE: Creative Strategy and development.