SEPHORA SUMMER CLUB
EOS Hospitality and Sephora partnered this Summer to transform 2 hotel destinations—The William Vale in Brooklyn and Isla Bella Beach Resort in the Florida Keys—into immersive summer expressions of the Sephora brand.
ROLE: Created and pitched partnership idea to Sephora. Worked hand-in-hand with their partnership team to create partnership elements, design the Summer Club, create PR/Marketing Strategy, work with Hotel Operations team to create branded food/drinks, on-site activations, touchpoints and programming for influencers and Brands at Sephora.
Beauty Went On Vacation
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Beauty Went On Vacation 〰️
Designed around each destination, the partnership brought beauty into the guest journey through poolside and wellness programming, SPF stations, curated product discovery, Sephora-inspired food and beverage, Beauty Insider experiences that Sephora loyalty members could use their points to redeem experiences, and social-first moments.
Amplified through influencer engagement, earned media, digital marketing, and on-property storytelling, Sephora Summer Club extended beyond the hotels to create a broader cultural moment—bringing together prestige beauty and luxury hospitality in a way guests could not just visit, but experience.
BY THE NUMBERS:
1.1B+ Total Unique Visitors
$10.3M+ Earned Media Value
50+ Total Media Placements
15M+ Organic Social Reach
2,000+ Sephora Spritzes Served
98,629 Guests Engaged
26 Brand Pop-ups (Brands at Sephora)
