THE REAL HOUSEWIVES OF LAYS
Lay’s served a weekend full of Golden moments by partnering with Bravo for The Real Housewives of Lays - featuring 3x OGs Real Housewives of Beverly Hills’ Kyle Richards, Real Housewives of New Jersey’s Melissa Gorge, and Real Housewives of New York’s Dorinda Medley.
For the on-site experience, I crafted culinary delights inspired by each of the Housewives for the fans to enjoy. I arranged the talent to by pass to interact with fans and capture content for social and to run live on-air on the Bravo network. We continued the fun with Lay’s Golden Hour events, panel sponsorships, co-branded fan giveaways and talent social.
ROLE: End-to-end creative strategy for social content, on-air moments, fan brand activations. Also, writing scripts and captions for talent, working with vendor for brand activation design, talent contract negotiation and more.
AWARD WINNER:
BravoCon 2022 - MUSE Awards, Platinum 2024
TALENT-AS-INFLUENCERS
RHOL took over @bravotv’s social all weekend long!
COMMERCIAL INNOVATION: LOOK LIVES
Behind the scenes look at what was happening on the ground featuring fans, RHOL talent, and more. 4x Different creatives airing 7x over BravoCon Weekend.
