THE REAL HOUSEWIVES OF LAYS
Lay’s served a weekend full of Golden moments by partnering with Bravo for The Real Housewives of Lays - featuring 3 OGs RHOBH’s Kyle Richards, RHONJ’s Melissa Gorge, and RHONY’s Dorinda Medley. For the on-site experience, we crafted culinary delights inspired by each of the Housewives for the fans to taste with surprise visits by the 3 icons throughout the weekend! We continued the fun with Lay’s Golden Hour events, panel sponsorships, co-branded fan giveaways and talent social.
Additional partnership elements:
Tagged Tune In
Live Look Ins airing on linear Bravo during the weekend
ROLE: End-to-end creative strategy and activation for social, linear Look Lives, and talent-as-influencers, and experiential.
AWARD WINNER:
BravoCon 2022 - MUSE Awards, Platinum 2024
TALENT-AS-INFLUENCERS
RHOL took over @bravotv’s social all weekend long!
COMMERCIAL INNOVATION: LOOK LIVES
Behind the scenes look at what was happening on the ground featuring fans, RHOL talent, and more. 4x Different creatives airing 7x over BravoCon Weekend.
