PURE LEAF x BRAVOCON
BravoCon gave fans the opportunity to say “No” to average weekends and instead empowered them to say “YES” to visiting the Bravosphere with Pure Leaf! Both Pure Leaf & Bravo understand the importance of women supporting women, and together we curated a weekend full of meaningful connections and conversations facilitated by our fan-favorite boss ladies of Bravo, while offering a cozy lounge space for fans to unwind and relax at BravoCon.
ROLE: End-to-end creative strategy and activation for social, linear Look Lives, and talent-as-influencers, and experiential.
THE REALITEA HOUSE & GIVEAWAYS
50-60 fans each day cozied up in Pure Leaf’s RealiTEA House, a custom lounge space inspired by Pure Leaf’s ‘no-piary’ aesthetic, for empowering conversations around the power of saying ‘no’ with 3 of Bravo’s boss women: Below Deck’s Captain Sandy, Southern Hospitality’s Leva Bonaparte, and Real Housewives of New Jersey’s Dolores Catania. Tea Time Chat attendees received custom co-branded tote bags filled with an engraved gold straw and limited edition BravoCon x Pure Leaf bottles.
SOCIAL SWEEPSTAKES
The Pure Leaf x BravoCon Sweepstakes rewarded 100 lucky fans unafraid to say “No” to plans in favor of staying home and relaxing with Bravo! In celebration of the weekend, social CTAs pushed out across BravoTV’s IG & Twitter encouraged fans to sign up for a chance to win a custom Bravoholic Watch Party Kits, filled with one-of-a-kind, co-branded Pure Leaf & Bravo goodies.
