WICKED SPECIAL x LEXUS
I created a cross-network partnership strategy to elevate the Lexus x Wicked year-long partnership the days leading up to the movie’s premiere. Partnership elements included:
1x Blended Bumper (with co-branded commercial) and presenting partnership during the Defying Gravity special on NBC
1x Engagement Ad on Peacock during the week of the movie premiere w/ CTA to purchase movie tickets
2x Social Posts featuring E!’s Erin Lim Rhodes showcasing 2 custom character-wrapped vehicles during the Movie Premiere Green Carpet on E!
PEACOCK ADS
I created an Engagement Ad to run on the Peacock streaming app alongside the brand’s ad to engage viewers with a fun trivia question aligned to the Wicked movie.
