THE MOST MAXIMALIST STORE IN THE WORLD
Il Makiage is make-up created exclusively for maximalists. And so to plant our flag in a crowded beauty market, we created a campaign that demonstrates exactly who Il Making is and who they are for, by redesigning their flagship store to be as exclusive as their product. So exclusive that the only people who will be allowed into the pop-up store, are maximalists.
We created a unique consumer experience where consumers must pass a series of tests to prove they’re maximalist enough to be allowed in. Creating a fun challenge and an exclusivity that is the perfect definition of make-up exclusively for maximalists.