E X P E R I E N T I A L :
The Harvest Truck will be at several events in states that are on the cusp of decriminalization. We will offer free herbal tea in cups with peel-off scenarios that will spark conversations about decriminalization and the health benefits of Cannabis.
S H A R E A B L E C O N T E N T :
Using micro-influencers and other internet celebrities, we are going to create a small documentary series showcasing cross-generational dialogue about both sides of the Cannabis industry.
E X E C U T I V E V I S I B I L I T Y :
We created The Voices of Harvest Executive Visibility Program to showcase the team members as influencers in the industry and share updates on Harvest’s commitment to being a responsible company in the media and at industry events/conferences.
Click here to download the entire pitch deck.
AGENCY: BCW Global
ROLE: Letier Santana - Art Director