C H A L L E N G E :
Some people do not think it’s worth it to spend on teeth whitening treatments.
I N S I G H T :
There are two kinds of people in this world: those who go through extreme measures to physically cover up their mouths to hide their yellowing teeth and those who whiten their teeth.
I D E A :
Crest Whitestrips can give you that bright smile you need to stop hiding and let your confidence shine.
ROLE: Letier Santana (Strategy, Art & Copy)