Goal: Attract Millennial women who are travel for business often.
Millennials have become crafty at creating “bleisure” trips - combining business travels with leisure travel. So we created a campaign that will help female travelers make a smooth transition between work and play during their business trips when they sign up for the
THE BLEISURE EXPERIENCE
We created a pop-up event that gives travelers who are stuck in the airport an exciting opportunity to get a taste of the culture, sightseeing, and cuisine of the city without ever leaving the airport.
BLEISURE BABES DIGITAL CONCIERGE
We created a digital concierge locker that helps Bleisure Babes Members store their bags and plan a mini itinerary so that they can sneak in a short adventure during their layover hours.
SAMSONITE X BUMBLE
A Bleisure Babes membership gives access to the BleisureBabe Connection on the Bumble app, allowing Babes to swipe right on their perfect BFF match for a day of adventure.