BRAVOCON X TRESEMME

BravoCon attendees got the ultimate experience using TRESemmé products to achieve Bravolebrity-styled hair at the on-site salon. We extended these shoppable experiences to Bravo fans around the world using QR code technology on-site within the salon and on-air utilizing a Live Look-In on the Bravo network and a branded bar on the WWHL BravoCon Special Livestream on Twitter. We aligned with Dorit Kemsley from The Real Housewives of Beverly Hills for a special appearance, social content and fan meet-and-greets.

ROLE: End-to-end creative strategy and activation.

AWARD WINNER:
BravoCon 2022 - MUSE Awards, Platinum 2024