BRAVOCON X SHARK BEAUTY

Shark Beauty partnered with BravoCon 2022 to promote the launch of the new Shark FlexStyle Air Drying and Styling System. Designed for all hair types, we leveraged Bravo’s The Real Housewives of Miami talent, Dr. Nicole Martin & Guerdy Abraira, to create content leading up to and on the ground at the event. ​

With a large activation within the high-traffic entrance of BravoCon, Shark FlexStyle reached the masses, generating awareness, interest and purchase of the product!​

ROLE: End-to-end creative strategy and activation for social, linear Look Lives, and talent-as-influencers, and experiential. Creative Direction and copywriting for “Travel Essentials” social video.

AWARD WINNER:
BravoCon 2022 - MUSE Awards, Platinum 2024