Baileys x NBC’s Christmas In Rockefeller Center
Tis the season to Baileys! During NBC’s Christmas in Rockefeller Center, Baileys heated up the holidays with a delightful on-air moment! Heading into commercial break, we created an in-show integration featuring a barista pouring and doing a cheers in a Baileys branded cart surrounded by fans at Rockefeller Plaza. Baileys owned the night with an on-air branded countdown clock counting down to the special Tree Lighting moment, a special verbal mention by host Kelly Clarkson, and a social countdown post on Instagram.
SOCIAL DELIVERED:
5.9M+ Impressions, 38K+ Engagements.
ROLE: Development, Creative Strategy and Art Direction.
IN-SHOW INTEGRATION
We hired a barista and actors to create a special on-air moment for Baileys, a presenting sponsor for the 4th year in a row.
ON-AIR COUNTDOWN CLOCK
The branded countdown clock appeared on-screen 2x per hour during NBC’s Christmas In Rockefeller Center. Host Kelly Clarkson did 2x verbal mentions touting the brand as a sponsor of the night.
SOCIAL COUNTDOWN POST
We kicked off the excitement with a social countdown post on @NBC’s Instagram handle, which allowed fans to set a reminder to tune into the special.
Peacock Ad Innovation
Peacock Engagement Ads are served during standard ad breaks in Peacock streaming content, with call-to-action messaging that prompts viewers to interact. We created this ad that aired during the holidays with a QR Code driving fans to a Baileys Recipe.
