Amazon Music x Christmas In Rockefeller Center

During Christmas In Rockefeller Center, we celebrated the holidays with Amazon Music’s social sponsorship, amplifying their existing partnership with musical stars Chlöe Bailey and Manuel Turizo who performed during the special, breaking ground on a new way to partner with “music.” The social post encouraged fans to listen to Amazon Music’s holiday playlist inspired by the special. We also posted on The Kelly Clarkson Show social handle as she was the host of this year’s CIRC.

14M+ Total Impressions
88K Clicks
97.4K Engagement

*The post on @NBC’s IG performed 51% better than the NBCU Entertainment & Lifestyle Engagement Rate benchmark.

ROLE: Creative Direction, Project Management, Paid Social Strategy